The G-STAR B2B games event is back on November 17-19 (B2C runs until November 21) and this year the event is taking place live in Busan once more!
What is G-STAR?
Simply put, it’s THE biggest games industry show in Korea (think Gamescom, ChinaJoy, TGS, GDC and you’ll be on the right track!).
It’s also the most accessible games event in Asia and a great place to meet all the big names from the Asia-Pacific games scene. If you aren’t looking at the Asia markets then you’re missing a lot of opportunity. The Asia-Pacific markets represent the biggest and fastest-growing parts of our $180 billion global industry. South Korea itself is in the top five, as are Japan and China.
Much like Gamescom or ChinaJoy, the G-STAR event typically has two parts. There’s a big consumer expo and a separate business area. Usually, these take place alongside each other physically in a massive conference centre in Busan, South Korea, but due to COVID-19 last year the b2b segment of the show was 100% digital.
