KOREA'S No.1 GAMES EXHIBITION B2B November 17-19 • B2C November 17-21

Go to... G-STAR 2021

The G-STAR B2B games event is back on November 17-19 (B2C runs until November 21) and this year the event is taking place live in Busan once more!

What is G-STAR?

Simply put, it’s THE biggest games industry show in Korea (think Gamescom, ChinaJoy, TGS, GDC and you’ll be on the right track!).

It’s also the most accessible games event in Asia and a great place to meet all the big names from the Asia-Pacific games scene. If you aren’t looking at the Asia markets then you’re missing a lot of opportunity. The Asia-Pacific markets represent the biggest and fastest-growing parts of our $180 billion global industry. South Korea itself is in the top five, as are Japan and China.

Much like Gamescom or ChinaJoy, the G-STAR event typically has two parts. There’s a big consumer expo and a separate business area. Usually, these take place alongside each other physically in a massive conference centre in Busan, South Korea, but due to COVID-19 last year the b2b segment of the show was 100% digital.

Who’s there?

The show is typically a who’s who of the very biggest Korean and Asia-Pacific games companies. What’s more, unlike other shows in the West, they have genuine C-level decision-makers present and willing to meet.

KOREA'S No.1 GAMES EXHIBITION B2B November 17-19 • B2C November 17-21

One of the world's top events

This is a fantastic opportunity to attend the massive G-STAR conference. As the world opens up again, this is your chance to head to a vibrant part of the world and be part of what has long been the biggest-attended games industry event in South Korea.

Network with the industry

Korea’s biggest B2B and B2C exhibition previously hosted around 4,500 industry attendees and over 240,000 consumers for five days of easy networking. If you’re curious about the Asian games scene, this opportunity should not be missed.

Learn from the experts

You can expect first-class insight into the international games scene. The organizers are curating a selection of expert industry talks for G-CON. These sessions will be tailored for beginners, those with more experience, and everybody in between.


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